Cookie Policy
Last updated: January 2025
1. What Are Cookies?
Cookies are small text files that are stored on your device (computer, tablet, or mobile) when you visit a website. They are widely used to make websites work efficiently and provide information to website owners.
2. How We Use Cookies
Weather Wizard Roofing & Guttering uses cookies to:
- Ensure our website functions properly
- Remember your cookie consent preferences
- Understand how visitors use our website (with your consent)
- Measure the effectiveness of our advertising (with your consent)
- Show you relevant advertisements (with your consent)
3. Types of Cookies We Use
Essential Cookies
These cookies are necessary for the website to function and cannot be switched off.
| Cookie Name | Purpose | Duration |
|---|---|---|
| ww_cookie_consent | Stores your cookie consent preferences | 1 year |
Analytics Cookies (Require Consent)
These cookies help us understand how visitors interact with our website by collecting anonymous information.
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
| wc_* | WhatConverts | Call tracking and conversion analytics | Session/1 year |
Marketing Cookies (Require Consent)
These cookies are used for advertising purposes and to measure the effectiveness of our advertising campaigns.
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
| _uetvid | Microsoft Bing | User identification across sessions | 16 days |
| _uetsid | Microsoft Bing | Session identification | Session |
| MUID | Microsoft | Microsoft user identifier | 1 year |
4. Microsoft Bing Ads & UET
With your consent, we use Microsoft Universal Event Tracking (UET) for advertising purposes. This technology:
- Tracks conversions from our Microsoft Bing advertising campaigns
- Helps us understand which ads lead to enquiries or bookings
- Enables remarketing (showing you ads based on your visit to our site)
- Uses Microsoft Consent Mode to respect your cookie preferences
When you decline marketing cookies, UET does not collect any data. Learn more about Microsoft's data practices in their Privacy Statement.
5. Enhanced Conversions
We may use "enhanced conversions" which involves collecting hashed (encrypted) contact information when you submit an enquiry. This helps improve conversion measurement accuracy while protecting your privacy. The data is:
- Hashed (converted to an unreadable format) before transmission
- Only collected with your consent
- Used solely for conversion measurement
- Not used to identify you personally
6. Managing Your Cookie Preferences
You can manage your cookie preferences at any time:
On Our Website
Click the "Cookie Settings" link in our website footer to open the cookie consent banner and adjust your preferences.
In Your Browser
Most web browsers allow you to control cookies through their settings. You can:
- View what cookies are stored on your device
- Delete individual cookies or all cookies
- Block cookies from specific websites
- Block all third-party cookies
Please note that blocking cookies may affect website functionality.
Browser-Specific Instructions
7. Third-Party Cookies
Some cookies are placed by third-party services that appear on our pages. We do not control these cookies. The third parties include:
- Microsoft: For Bing Ads conversion tracking and remarketing
- WhatConverts: For call tracking and lead attribution
8. Changes to This Policy
We may update this Cookie Policy from time to time to reflect changes in technology, legislation, or our data practices. We will update the "Last updated" date at the top of this policy.
9. More Information
For more information about how we handle your personal data, please read our Privacy Policy.
If you have any questions about our use of cookies, please contact us at privacy@weatherwizard.co.uk.